Appellation d’Origine Protégée is the new European name (in French) for a controlled designation of origin. The ‘protected designation of origin’ (A.O.P.) is intended to become the European standard in the coming years. A.O.P. should replace all ‘controlled designations of origin’ such as the A.O.C.’s in France and the D.O.C.’s in Italy. The latter will be renamed in Italian as ‘Denominazione di Origine Protettiva’ (D.O.P.).